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Love & Money: The Valentine’s Day Conversation Couples Forget to Have (But Really Should)


Valentine’s Day usually brings chocolates, roses, and maybe a dinner where you both pretend not to worry about the price of the prix fixe menu. But if we’re being honest… the stuff that really strengthens a relationship isn’t the fancy dessert. It’s the conversations—the messy, sometimes awkward ones—about how you and your partner handle money together.

Don’t worry. Nothing kills the mood more than a spreadsheet if you do it wrong. But when couples get money and communication in sync? That’s real “heart-eyes” energy.

Let’s dig in.  

Love Languages Meet Money Habits

Most couples have different financial personalities. One might love to save “just in case.” The other might believe “life’s short—book the trip.” Neither is wrong. Both are human.

Think of it like love languages:

  • Words of affirmation → Encouragement around sticking to financial goals
  • Acts of service → Taking on financial tasks to lighten the load
  • Gift giving → Being thoughtful and intentional about spending
  • Quality time → Dreaming together about future goals
  • Physical touch → …well, okay, that one doesn’t directly tie to budgeting, but it can help you decompress after the budgeting

Understanding each other’s money style is step one to fewer arguments and more alignment.

Dream Together First, Plan Together Second

Before talking numbers, talk dreams. What does your ideal future look like?

  • Buying a mountain cabin?
  • Retiring early enough to ski on Tuesday mornings?
  • Paying off the mortgage before the kids leave?
  • Giving more generously to causes you both care about?

When couples start with dreams instead of dollars, the conversation feels inspiring, not stressful. And once the dream is clear… then you put the plan behind it.

The Not-So-Romantic Things That Actually Strengthen a Couple

Okay, let’s be real. Some topics feel about as romantic as tax season—but they’re meaningful:

  • Knowing each other’s debt situation
  • Talking through how you both want to save (and spend)
  • Reviewing beneficiaries and estate documents
  • Understanding each other’s financial stress triggers
  • Setting up regular “money dates” once a month

Money dates don’t need candles… but they don’t hurt.

Why Money Fights Happen (and How to Avoid Them)

Most money fights aren’t about money. They’re about fear, expectations, or feeling unheard.

A few ways to keep the peace:

  • Lead with curiosity, not judgment.
  • Create shared goals instead of pointing out “bad” habits.
  • Keep both partners involved in decisions, even if one handles more day-to-day tasks.
  • Celebrate progress together, even small wins.

Love grows through teamwork, not perfection.

Retirement: The Longest Relationship You’ll Ever Have With Your Money

Valentine’s Day is all about the future you’re building with someone you care about. And if you’re 5–10 years from retirement, this is prime time to get aligned on:

  • What lifestyle you want
  • How work will phase out (and when!)
  • How you envision spending time together
  • Whether you both want the same pace, hobbies, or travel rhythm
  • What you hope your legacy will be

Your money is the engine that turns those shared dreams into something real.

A Little Humor, Because Money Doesn’t Have to Be Serious

Think of it this way: Talking about finances is like talking about who loads the dishwasher “correctly.” Everyone has a method, everyone thinks they’re right, and honestly… the trick is learning to laugh about it together.

Want a Valentine’s Tradition That Actually Lasts?

Instead of just going out to dinner, take an hour to check in on the life you’re building together.

Ask each other:

  • What financial goal are you most excited about this year?
  • What money habit do you want to improve—with my support?
  • What’s one thing we can do to feel more financially connected?

Relationships are built one conversation at a time. Financial security is built the exact same way.

And when you pair the two? Well… that’s when the magic happens.

Final Thought

Love is about partnership. Money is about partnership. And when you treat both with care, intention, and empathy—you don’t just grow your wealth, you grow your relationship.

If you and your partner want help aligning your financial future, we’re always here to help you Dream. Plan. Achieve. And in retirement? To help you keep your Two Dreams. One Plan. Retirement harmonized.

Happy Valentine’s Day, friends. ❤️